Pi-Space: Leading Market Research Viewing Facilities in Birmingham
We Specialise in Qualitative Research
Pi-Space provides a range of stylish and professional market research studios in the heart of Birmingham, West Midlands. We offer the UK’s biggest viewing facilities, for market research projects where space and access is a prerequisite. Centrally located in the Custard Factory, our studios are easily accessible from London by direct train, also we also provide good carparking and disabled access.
Fully functional for all types of qualitative market research and focus group needs, our studios set a new standard in market research viewing facilities. Our spaces offer the ideal setting for usability testing, focus groups, depth interviews, training and meetings. Our friendly and helpful staff is always ready to help ensure that your research project is successful and stress free.
- Our large market research studio offers the UK’s largest viewing facilities for market research companies. This space is mostly suitable for big qualitative focus group (20+) discussions or product demos
- Our medium market research studio is a fully equipped viewing studio ideal for all aspects of qualitative research
- Our small market research studio is best suitable for focus groups and in-depth qualitative interviews
All 3 market research studios offer state-of-the-art viewing services, including floor-to-ceiling viewing via two-way mirrors. Equipment available includes Pi-TV or FocusVision video streaming, video uploading for live viewing or downloading, DVD and MP3 recording, Wifi, wide screen plasma units, interactive white boards.
Besides our studios, we also offer a breakout area that can be used for informal meetings, brainstorms and workshops. This bar area simulates an on-trade environment and we also offer restaurant facilities for hot and cold food.
If you wish to enquire, or book one of our professional market research studios, do not hesitate to contact us
The Latest from our Blog
At the core of what we do at Pi-Space is Qualitative Market Research. This is the process of digging deeper into the feedback that is given by the target market of a product or service. In other words, Qualitative Research is all about having conversations. It has long been recognised that creating a platform for discussion can be invaluable in gaining high quality insights from prospective customers or users, and that is what has led to the huge popularity of Focus Groups.
As a market researcher, chances are that you’ll often find yourself in a position where you’re handling people’s personal data. This private, often sensitive information is given to us freely by members of the public, who are entrusting us to use their data for the purposes that we have made them aware of. A breach of this trust, even accidental, can result in legal proceedings and monetary compensation claims. That’s why it’s crucially important to know where you stand when it comes to market research data protection law.
At Pi-Space, we believe passionately that qualitative market research can provide an invaluable resource when looking toward the future of your organisation. But what is qualitative research? Advantages of Qualitative Research Market research methods can be broadly split into two categories – quantitative and qualitative. While quantitative research aims to amass large amounts of data […]